Ig Nobel Prizes Branding
The Ig Nobel Prizes award scientific research that makes people laugh, then makes them think. In this student project, I designed a rebranding, as well as the catalog below of some of their most notorious winners.
Art Direction: Dermot MacCormack
Ig Nobel Prizes Catalog
In this catalog, I explore some of the past winners of the Ig Nobel Prizes featuring images, and my own illustrated charts. With the subject matter being fun, I chose a colorful palette to represent the different categories of the Ig Nobel Prizes. The final printed piece was spiral-bound and featured 19 spreads.
Art Direction: Dermot MacCormack
Dimensions: 10.75″ x 9″
